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10 Steps to Build your Sales Enablement Business Case

My webinar with Mediafly gave a detailed overview on how to create a business case for sales enablement. I received requests for more detail around the steps associated with a business case. In general, the steps for a business case are the same regardless of what investment you are going after, but sales enablement does require special attention in a few spots.

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Mediafly + Synthesis: Joining Forces to Enhance Sales Enablement for the Financial World

In a May 2017 study, Forrester Research found an increase in inquiries from financial services firms looking to expand their sales enablement capabilities. Reasons behind the increase are a growing awareness of how agents leverage content and the discovery of new ways to engage better with customers.

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Categories:Mediafly Blog

Selling Your Sales Enablement Business Case

In my recent webinar with Mediafly, I received queries on how to sell your sales enablement business case. This can be one of the biggest challenges as navigating through your organization and dealing with different personalities can make it a very complex process. Not sure how to sell your business case? Well, we got you covered!

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Categories:Mediafly Blog

Webinar: How to Build a Case for Sales Enablement

As sales enablement gains importance, customers are becoming more informed on their needs and what a platform needs to offer. As a result, one of the biggest challenges sales organizations face today is selecting the right sales enablement tool. A recent study noted 95% of buyers chose a solution that was able to “provide them with ample content to help navigate through each stage of the buying process”.

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